• Behr Paint Company launched BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer, the first 100% all-acrylic paint in its category to achieve the USDA Certified Biobased label, confirming its renewable, plant-based content.

• This product offers consumers a more environmentally responsible paint and primer choice without compromising quality and performance. The key to this breakthrough is its all-acrylic, zero-VOC^ formula. It is also UL GREENGUARD GOLD certified+, ensuring low chemical emissions and contributing to a healthier indoor environment. You can find the full press release HERE for more information.

• BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer is sold exclusively at The Home Depot and is available in every color offered within the BEHR PREMIUM PLUS® line. The product is currently sold nationally online and can be purchased at select Home Depot stores across the U.S. Please check your local Home Depot store for availability. 

• “The launch of BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer marks a significant milestone in our commitment to developing products that are better for people and the planet,” said Andy Lopez, SVP, Head of Global Marketing at Behr Paint Company. “This is innovation in action, offering consumers a more environmentally responsible choice without compromising the trusted quality and performance they expect from Behr.”

• “We are dedicated to driving meaningful change through sustainable practices across our entire organization,” says Megan Selby, President of Behr Paint Company. “From product formulation sourcing to how we support our communities–we believe it’s our ongoing responsibility to future generations.”

*This product contains a minimum of 20% plant-based ingredients, verified through third party lab testing in accordance with ASTM D6866.

^This product, like most Zero VOC paints, emits very low amounts of VOCs. Most emissions occur during painting and for 48 hours after. Some continue for two weeks or longer. While VOC emissions are very low, sensitive groups such as babies and asthma/allergy sufferers should minimize exposure.

+BEHR PREMIUM PLUS ECOMIX is UL GREENGUARD GOLD Certified for low chemical emissions. GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.